PRODUCT BRANDING, STRATEGY & CAMPAIGN: KINETIC MACHINES
This project required us to choose an existing product category within a particular market to create a brand serving as a new competitor. For our brand’s launch, an advertising campaign consisting of social media, magazine, and store-front poster advertisements was created based on a strategy backed by target audience analysis from existing brands. As a final deliverable, a tangible mockup of our brand’s packaging helped bring our concept to life.
Instagram Reels Advertisement
